Training & Events are key in providing customers with the information they need to use and understand a company’s products. They can be referred to as workshops, bootcamps, and seminars (depending on the company that hosts them).
A Customer Training Event Can Improve Product Knowledge
Customers who attend a customer training event tend to leave the experience with more knowledge of their company’s product than those who don’t. This makes sense: When your customers understand how to use a particular product, they are more likely to remain with your company long-term.
They also tend to be more productive in the use of that product, which can translate into improved customer retention rates. And when they leave your company with more knowledge, they are more likely to recommend that product to their friends and family.
A Training Event is a Great Way to Promote Your Company
The first step in creating a training event that is a success is to identify your target audience and set objectives. Then, you can start to plan the event.
Choose a Great Instructor
The instructor you hire to teach your customer training event matters! Your trainer needs to have a lot of experience in your industry and know your products inside and out. They should also be people that your target audience respects and wants to learn from.
Create a Fun, Interactive and Engaging Environment
Your team will be better equipped to retain your training information when they have a great experience during the event. A great way to make your training more engaging is to add a bit of fun and humour into the event. It will help break the ice and make participants feel at ease.
You should try to incorporate activities that challenge your participants and force them to think outside of the box. This will increase their problem-solving skills and encourage them to apply their learning in real-life situations.
Find the Right Venue
When hosting a customer training event, it is important to have a venue that is conducive to learning. Ideally, you should host your events at a location that is familiar to your customer base. This can be a hotel, conference center, or another space that is close to their home.
Aside from the location, you should also consider the size of your venue. Larger spaces may be more difficult to accommodate your attendees. Smaller groups will allow for more interaction and make it easier to ask questions and provide feedback on your training materials.
Whether you’re hosting your training in person or online, it’s essential to have a venue that has ample seating and plenty of room for the attendees. It’s also important to make sure there is a good mix of both genders and ages in the group, as this will increase the engagement level.
Your team members should be involved in the planning of your event! They need to be able to participate in the planning process and see how each part of the training will help them develop.